The dictionary defines symbiosis as a cooperative relationship between two dissimilar organisms in which both organisms receive beneficial reinforcement (mutualism); one organism benefits, the other is unaffected (commensalisms); one organism benefits, the other is harmed (parasitism).
Of the three types of symbiotic relationships it is apparent that only one relationship is the foundation to profitable selling.
A cooperative (mutualism) relationship between the sales person and a customer in which both parties receive benefit is the foundation for building a profitable partnership. Should one party benefit the other not benefit (commensalisms); one party benefit, the other harmed (parasitism) the relationship would at best be a short-term relationship. Therefore, all profitable selling involves a mutualism or beneficial symbiotic relationship between the seller and the buyer. It’s pure and simple, you need the customer and he or she needs you.
A strong symbiotic relationship between sales rep and customer positively impacts the bottom line for both parties. Therefore, symbiotic selling is a corporate asset.
Symbiotic Selling is the act that harmonizes your product or service with your customer needs
Symbiotic Selling is finding the advantage in the transaction for you and your customer
Symbiotic Selling is knowing what is important to your customer and what isn’t
Symbiotic Selling is delivering a level of service that is so remarkable that your customer considers you to be indispensable
Symbiotic Selling is finding out how your customer wants to be treated and then treating them that way
Symbiotic Selling is doing the right thing
Symbiotic Selling is following through on what you promised
Symbiotic Selling is establishing truly meaningful relationships
Symbiotic Selling is what professionals do all day, every day
Hog Thought: Profitable Selling is symbiotic mutualism—both the seller and the buyer benefit.
Hog Goal: Create a mutualism symbiotic relationship with every customer or prospect you meet. When they win, you win. Should they lose, you ultimately lose.
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